Weekly PR Highlights | March Communications

The Intersection of Content Marketing and Advertising

Business2Community ? October 27, 2012

In order to capture an audience?s attention, marketers need to create compelling content that delivers value. But the question is how do you reach such a large scale audience with your content? This article discusses how traditional advertising and PR ?along with native advertising are helping attract a broader consumer base. Native advertising blends advertising and editorial, and allows for a marketer?s content to be placed in the same space as editorial content.

Survey: Most companies still not capitalizing on social media

VentureBeat ? October 28, 2012

For many traditional business men and women, social media is unnerving. They do not understand and do not want to adopt it. This article discusses a recent survey by the Stanford Rock Center for Corporate Governance that found less than one third of companies today are using social media for business purposes. The survey found a disconnect between a companies? understanding of social media and how to apply it to their business strategy.

82 percent of PR Pros Want a Standard Measurement Tool for Social Media

Ragan.com ? October 29, 2012

So what does the number of retweets mean for a business?? This article discusses a study conducted by the Public Relations Global Network that found that 82 percent of public relations professionals would like to see a standard measurement tool to evaluate social media success. What the study found is most important aspect for a social media campaign is a clearly defined ROI.

Blogging Drives Leads, Website Traffic

MarketingProfs.com ? October 31, 2012

This article reports on a HubSpot survey that found that increasing the number of blog posts to a company website per month helps boost inbound traffic levels and lead counts. The survey found that a business that publishes more than 15 blog posts per month generates five times more traffic than businesses that do not blog at all.

10 Brands Leading the Way in Sandy Relief Efforts

PRNews.com ? October 31, 2012

In the aftermath of Hurricane Sandy, ten major brands are rising to the occasion to bring back a sense of normalcy to many people?s lives. This article highlights Bank of America, BNY Mellon, Chevrolet, CVS, Ford Motor Company, Kellogg?s, Radio Shack, TD Bank Group, Wells Fargo and the New York Yankees and the contributions they are having on the Hurricane Sandy relief.

Source: http://www.marchpr.com/blog/2012/11/weekly-pr-highlights-20/

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